For Immediate Release
GAUGER WINS CLAUS ACCOUNT
Santa Claus gives Gauger + Associates the nod for Re-branding and Interactive Strategies
December 19, 2011 – San Francisco, California – The Jolly Old Elves Association announced today that Gauger + Associates, a marketing communications firm located in San Francisco’s Union Square, received the wink and nod to head up a re-branding campaign for Santa Claus. The assignment will include strategic analysis, brand positioning and new brand graphics. David Gauger, the firm’s President, stated, “We couldn’t be happier. We’ve loved the brand and all it stands for since we were children and this opportunity to make it more relevant to a new generation couldn’t come at a better time.”
Santa Claus personally took time out of his busy schedule at Macy’s, just across the Square, to visit the agency and participate in meetings lasting well into the night. Upon leaving from the roof of the Tiffany Building, he was heard saying as he went out of sight, “Happy branding to all, and to all a good night.” According to Gauger, “The client put the agency through a rigorous evaluation, he seems to know if you’ve been naughty or nice.”
The agency’s branding process, which includes an in-depth review of the organization’s equities, the consumer need, the competitive landscape and cultural influences, typically takes three to six months, but through the use of the client’s patented “Finger Beside the Nose Technique” and internal support from elves, the process will be completed by the Christmas Eve deadline. The agency will also be tasked to apply its learnings to brand graphics, and ultimately a more robust online and social media strategy.
About Santa Claus
Santa Claus was first discovered in America in the 17th century by Dutch settlers, who thought he seemed an awful lot like their beloved Sinter Klaas, a Dutch legend in his own right. While it is widely accepted that he was originally a native of the North Pole, where he now resides, his origins remain as elusive as the clatter of hooves on the roof on a cold winter’s night. Following his introduction to the U.S., he quickly gained recognition through continued press exposure in Harper’s magazine in the late 1800’s. He maintains a number of working pseudonyms around the globe, including Father Christmas, St. Nick and Kris Kringle, each brand created to best serve its own local consumer base. His famed Workshop has been in business for centuries and employs thousands of Elves and nine flying reindeer, all working round the clock to bring joy to untold numbers of children around the world.
About Gauger + Associates
Gauger + Associates (www.gauger-associates.com), is a full service marketing communications firm providing strategic planning, branding, interactive, advertising and design services. The agency enjoys longstanding relationships with its clients – longer than twice the industry average. Gauger’s clients include food and beverage manufacturers, home builders, nutritional supplement companies, green businesses such as alternative energy, retail, senior services and non-profit institutions, ranging in size from start-ups to multi-billion dollar corporations.
