Over the past year Gauger + Associates has created award winning advertising and exhibition posters for the Museum of Craft and Design. This December we launched their new website, sfmcd.org.

Radio advertising can be magic with the unbelievable brought to life in sixty-seconds or less. From talking stomachs to cartoon celebrities and major league football, Gauger + Associates can make the impossible real.

It starts with a clear understanding of our client’s marketing objectives, an articulate creative brief and a fertile imagination or two. It becomes reality through brilliant scripting, meticulous casting and production people with deft abilities to electronically craft voice, music and sound effects into messages with emotion. Our results have brought 10,000 people to a weekend event, helped create millions in incremental sales and built leading brands.

It starts with a clear understanding of our client’s marketing objectives, an articulate creative brief and a fertile imagination or two. It becomes reality through brilliant scripting, meticulous casting and production people with deft abilities to electronically craft voice, music and sound effects into messages with emotion. Our results have brought 10,000 people to a weekend event, helped create millions in incremental sales and built leading brands.

Talking Stomachs

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Cartoon Celebrities

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Major League Football

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San Francisco is known worldwide as a destination city because of its stunning views, award-winning cuisine, and 5-star hospitality. The Hotel Council of San Francisco, established in 1987, represents all segments of the lodging industry in San Francisco. In 2011, the Council determined that it needed to refresh its brand to not only define the dynamic role the industry plays in San Francisco but also to better reflect the changing and modernizing of the City’s most important industry – travel and tourism.

Gauger + Associates was asked to capture both the spirit and the nature of the Council as well as the unique flavor of the City – in affect – create a brand that both symbolizes the industry and the City it supports.

The result was a new brand, as colorful and inclusive as San Francisco, that can stand both the test of time and the unique attributes that the hotel partners provide millions of visitors every year.