January had a very exciting finish with the Winter Fancy Food Show, which took place from January 19-21 at San Francisco’s Convention Center. This time around, 24 new products for clients, Karoun Dairies, Wallaby Yogurt, Galaxy Desserts, Magnolia Tropical Ice Cream, Kusina Filipino Foods and Sukhi’s Gourmet Indian Foods, were unveiled.
There was certainly no holding back when it came to color, with vibrant ocean blues for Karoun Dairies’ Blue Isle Mediterranean Yogurt Spread, Magnolia Ice Cream’s vibrancy emphasizes flavors like Lychee and Avocado and royal purple is the primary color for Sukhi’s Indian Bites. Galaxy Desserts showcased their Brioche Pasquier and Wallaby Yogurt introduced a Whole Milk version of their Greek Yogurt with Cherry and Chocolate flavors, while Kusina Filipino Foods continues to extend their authentic taste in their frozen foods.
Florence Crittenton Services and Whitney Young Child Development Center San Francisco needed help with strategic positioning and brand graphics when the two organizations merged.
The agencies joined forces to increase their ability to serve children and low-income families. This union has helped extend their services throughout San Francisco. As a combined organization, services offered include childcare, job support and training, and comprehensive family services. Both organizations are steeped in history; Florence Crittenton was established in 1889 and is one of the San Francisco’s original non-profit organizations; Whitney Young Child Development Center has been serving children for over 50 years. The merger of these two well established non-profit organizations sparked the realization that they needed to unify their organizations under one name. This would strengthen their identity to serve the local community and give them an advantage when applying for critically important grants and appeals to public and private donors.
The biggest challenge was the name in itself. Gauger+Associates lead a focus group with members of the merged organizations, interviewed individuals who experienced first hand the services provided and researched competing non-profit groups as part of the initial research to find a new brand name and logo. The logo was designed by Senior Art Director, Lori Murphy.
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Over the next few months, we’ll have an ongoing WEBSITE DESIGN SERIES, where we feature one of the many websites we’ve designed.
Recently, we’ve created a dozen custom websites for a diverse range of clientele and industries including Real Estate, Food, Senior Services, Diet Supplements, Municipal Service Agencies and Tech. The use of technology on each site has been diverse — video/animation, learning tools, games, consumer promotions, and responsive design for compatibility with multiple devices.
This month, we are highlighting our interactive design work for RethinkWaste.org. The site was built out with an Interactive Cart Game, Interactive Facility Map, among other features for the innovative waste reduction & recycling authority located in San Mateo County. A user-friendly experience was essential, as the site was to be accessed by both the agency’s Board of Directors and staff, as well as the general public. The greatest challenge was organizing the vast amount of information provided on the site, whether someone was looking for the Board Meeting Schedule or trying to schedule a school tour. Drop down menus and accordions were incredibly helpful in organizing all of the information, simply.
RethinkWaste’s mission is “to cost effectively design, implement and manage innovative waste reduction and recycling programs and facility infrastructure…while achieving community environmental and economic goals.” RethinkWaste’s Shoreway Environmental Center is a national model for innovative recycling and material handling operations, with the capabilities to recycle 93% of waste processed, meaning approximately 7.5% of waste goes to landfill. Now that’s progress!