Creating a sense of place

Summer Lake is a master planned community built around a beautiful 24-acre lake in the Sacramento Delta. Gauger + Associates created the branding, sense of arrival through monumentation, marketing signage, a unique way-finding system, and a multimedia visitor center. The agency created a series of five videos, which play simultaneously, visually describing the surrounding environment and its water-oriented lifestyle. The project was created in collaboration with interior design firm CDC and Sign Technology for Shea Homes. The branding, signage and visitor center have garnered numerous creative awards.