View from new conference room

View from old conference room

Gauger + Associates is moving to new greener office space this week, about 20 feet away. Our new digs will reduce commute times by two floors with an enhanced view of Union Square. Please visit us in Suite 701 of the Tiffany Building whenever you are in downtown San Francisco.

Organic people display at Expo West

Last month we attended the Natural Products Expo West in Anaheim, California. The agency has not missed the event since its inception. It is a great opportunity to spend time with clients, see what’s new, and meet future clients. Each year we look for the next new trend. One year it was soy, the next rice, hemp, organic, low fat, low carb, non-GMO, fair trade, gluten free, coconut water, Greek Yogurt- you get the picture. 2012 seemed to be the year of chocolate- from gourmet to raw, to tea infused, functional, probiotic and of course organic. It’s good for what ails you. Other high points included celeb sightings of Real (not necessarily natural) Housewives of New Jersey, Tyler Florence of the Food Network and catching a football thrown by quarterback Drew Brees. Weirdest products go to frozen yogurt for dogs and micro brew beer shampoo. It’s only natural.

Gauger + Associates’ experience branding quick serve chains has included frozen yogurt shops, savory handheld pies, and now gourmet Indian cuisine. The agency generated the name, brand graphics and a graphic standards manual for the Urban Delhi, which addressed everything from the color scheme of the restaurants to packaging and apparel. The new brand recently won the American Graphic Design Award for logo design.