We enjoy putting our heads together
DAVID GAUGER, PRESIDENT/CREATIVE DIRECTOR
“We strive to create a good first impression, not by what we say but by how well we listen.”
David’s career began at age 17 in a small Los Gatos agency. He began a design studio at 21. In 1974 he co-founded Gauger Sparks Silva in San Francisco, now Gauger + Associates. A graduate of San Jose State, he has returned to teach advertising there and elsewhere. His work has garnered hundreds of major awards in the USA and abroad. David’s innovative focus creates a connection between products and the hearts and minds of the consumer. As a measure of success, clients remain loyal 50% longer than average. He always keeps five wooden pencils on his desk. Very sharp.
SOPHIA WOO, ACCOUNT MANAGER
“Having a sense of humor makes everything better.”
Proud to be a native San Franciscan, Sophia has been with the agency full time since 2005. With a bachelor’s degree in Design and a minor in Rhetoric from UC Davis, she is equipped with the ability to engage with clients and has a careful eye for the details. Her experience ranges from being a graphic designer to teaching English in Japan and working in England with the NHS. She is known for keeping her finger on the pulse and has too many apps on her iPhone to count.
LORI MURPHY, SENIOR ART DIRECTOR
“If you listen closely and give it time, the art will tell you what it wants to become.”
Lori’s practiced eye and prodigious talents have created much of the agency’s most memorable artwork. Her name appears on many of our prestigious awards. She is our Master of Logos, creating brand symbols of elegance and refinement with a simplicity that belies the skill and effort behind it. Lori has B.S. and M.A. degrees from San Jose State University, along with an M.F.A. in Fine Art and Sculpture from the San Francisco Art Institute. She has traveled 13 months solo through Europe, the Soviet Union and Israel, and also climbed Mt. Rainier. For adventure and challenge, she raises her daughter.
ISABELLE LAPORTE, SENIOR ART DIRECTOR
“There’s no such thing as ‘good enough’. Put your entire soul into your work.”
Isabelle brings distinctive European design finesse to the agency. Her specialties include food packaging, logo design, brochure design and Web pages, with many of the agency’s top awards to her credit. She chose the University of Louisville, Kentucky for her B.A. in Design, as Louisville is sister city to her hometown of Montpellier, France. Moving to San Francisco to be “where it’s happening”, Isabelle quickly found a career home with Gauger + Associates. Today, her bold packaging designs appear on store shelves around the world. Isabelle is proud to have mastered single parenthood, a full time career and a full life simultaneously.
CAROL MUTH, SENIOR COPYWRITER
“Never quit reaching for that great idea.”
Carol’s experience includes stints with Young & Rubicam, McCann-Erickson, Leo Burnett and others, contributing her concept-development skills to dozens of major national brands. Her work continues to reap important awards, including regional and national Addys, The San Francisco Show, Creativity and Silver Microphone. She has a B.A. in Communications from University of Michigan. Her secret skill is finding great deals on travel, which she exploits for memorable personal adventures, like diving the Great Barrier Reef. Carol’s goals are to be the smartest worker in the office, the meanest woman on the tennis court and the nicest person in the world.