Gauger + Associates’ Leadership Team
The woman-owned, digital marketing and design firm is led by father-daughter team, Julia Gauger and founder David Gauger. Their combined experience spans two generations, offering clients a diverse perspective and broad range of creative capabilities.
Julia graduated with a double major in Business Marketing, from Foster School of Business, and Art History, from the University of Washington. Her leadership provides clients with a unique balance, melding strategic thinking with creative storytelling. She has led the Agency’s transition from traditional advertising to digital marketing over the past decade.
As the creative director of the Agency, David contributes extensive experience, from building brands for Fortune 500 companies, to helping popularize the organic food movement. He has taught advertising, design and marketing on the university and graduate school levels. His design, illustration and advertising work has received recognition nationally and internationally.
Together, they have mastered an expertise for effectively communicating to consumers, ranging from Zoomers to Boomers, and marketing products ranging from kombucha and ice cream to luxury real estate and hospitality. Their team of strategists, art directors, designers, copywriters, and digital and social media planners serve a range of clients from billion-dollar corporations to entrepreneurial start-ups.
What We Do: Tell Powerful Brand Stories.
Gauger + Associates is a full-service marketing communications firm that works with companies to define strategies and implement innovative, creative ways to grow their business. Our goal is to assist entrepreneurial companies, corporations and non-profit organizations in getting the job done in a strategically sound and cost-effective way.
We understand your challenges. Over the years, we have created numerous category leaders through effective brand strategies, positioning, naming, packaging, advertising, web design, media planning, public relations and social media. Through this work we have developed a clear process that unfolds logically from extensive information review to creative development. This process ensures that all elements of branding and the consumer experience will have a cohesive look that can be easily applied to marketing materials.
We understand the importance of getting strategy, branding and positioning right by creating a brand’s singular balance point that connects it to its stakeholders, both short and long term. Communicating this point requires telling the essential, underlying stories that create strong lasting connections.
Our approach is hands-on, collaborative and customized to the specific needs. We dig deep to uncover the relevant insights that help bring the brand promise to life. We work from the inside out, starting with the brand and product concept as understood by our clients; we then move outward to encompass customers, stakeholders, and the competition.
When Gauger + Associates develops brand strategies, we consider the practical implications. The most compelling brand strategy is no more than a theoretical exercise unless it is achievable in the real world. Knowing how to turn strategy into tangible customer experiences is what differentiates our approach.
Gauger’s four competitive advantages
We employ a disciplined process proven to be effective. We keep the client informed and involved every step of the way. Budgets contain detailed costs and deliverables, briefs are written to guide creativity, detailed meeting notes and call reports are followed up on to make sure nothing is overlooked. New ideas and opportunities are presented regularly. The agency, not our client, is accountable for leading the work and monitoring the results.
We understand how to market consumer package goods and new home communities from brand positioning and messaging to advertising, environmental graphics and promotional events, helping generate billions of dollars in sales for our clients.
While we’ve received hundreds of national and international awards, that’s not what sets us apart. Strategic thinking is. We know how emotion plays an essential role in brand preference. We dig deep to understand the competition, trends in the market, consumer need and the unique selling proposition. Then we devise a clever plan, part brand image and part promotion, to get it done.
Our team has been working together for years, so we don’t waste anyone’s time teaching them how to solve your problems. Because we aren’t a huge agency you have access to our top people. It is all about using exceptional creative solutions to solve challenging marketing problems.
The Independent Agency Network
11 AGENCIES IN 15 MARKETS
IAN provides Gauger + Associates with access to leading agencies in fifteen US markets. The network conducts in-person meetings twice a year, sharing best practices, the latest trends and resources which benefit Gauger + Associates’ clients. Both David Gauger and Julia Gauger have served on the board and as IAN’s President. The experience and resources of hundreds of employees nationwide provides Gauger + Associates a depth of marketing expertise, which rivals that of large multinational firms.
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