It pays to recycle

Gauger + Associates has a history of creating powerful branding, and messaging to engage and educate consumers about environmental sustainability. Our experience includes helping popularize organic products, which led to the adoption of national organic standards, developing a revolutionary program for solar energy innovation, promoting the transformation of post-consumer waste into biofuel, introducing California’s first environmentally sustainable master planned community, and marketing an animal feed supplement that helps reduce greenhouse gasses.

When the San Francisco Department of the Environment asked us to help market a pilot program for recycling beverage containers, we embraced the opportunity. The goal was to use technology and a mobile collection system to redefine the way we recycle, making it a clean, easy, app-based process. Our work included naming, branding, messaging, and the on-site user experience. Our work has been recognized nationally, receiving two American Graphic Design Awards for video creation and vehicle graphics. The innovative program is being supported by a host of environmental organizations, civic leaders, and every major grocery retailer in the market.

Tactics

• Strategic Planning

• Naming

• Branding

• Graphic Standards

• Consumer Education, Posters and Videos

• Mobile Pop Ups and Vehicle Graphics

• Package Design

• Apparel Design

• Social Media Outreach