Digital and out-of-home advertising help Essex lease up luxury.
The time and resources required to build a new luxury apartment complex are tremendous. So, the faster a new property can be leased up after receiving its certificate of occupancy the better. From 500 Folsom, a 42-story high-rise in downtown San Francisco, to Mylo, a mixed use mid-rise in the heart of Silicon Valley, and Patina a resort-style community in San Jose’s trendy Midtown neighborhood, Gauger + Associates has been working with Essex Property Trust to create marketing strategies, naming, branding, messaging, social media and advertising.
Analytics are the key driver on weekly Zoom calls. They include media impressions, click-through rates, form-fills, calls, tours and, most important, leases. The Agency fine tunes creative and media to maximize results almost daily. CTRs have hit 3.1%, and on weeks when leasing targets are exceeded there are cheers all around.
Gauger + Associates has specialized in marketing housing since its founding. Clients range from apartments for millennials, to condominiums for first-time homeowners, luxury estates for move-up buyers, active adult communities for empty nesters and continuing-care retirement communities. Each is special, because it’s someone’s dream come true.
Tactics
Strategic Planning
Naming
Branding
Graphic Standards
Social Media
Email Marketing
Collateral Material Design
Media Planning
Out-of-Home Advertising
Digital Advertising
Analytics + Insights
