Metro Crossing

Toll Brothers, a national homebuilder and Fortune 500 Company, has built a reputation for luxury living. This contemporary, urban, master planned community called for a unique approach to marketing. So, when speaking to our target audiences of move-up and first-time buyers working in Silicon Valley’s tech industries, it was evident that there was one thing they had in common: an always-connected lifestyle.

This marketing campaign positions Metro Crossing as “Urban Living Reimagined”. We started with headlines that were fresh, fast and engaging. The images communicate the “relax and play” lifestyle. From there, we created a campaign using online and social media, out-of-home advertising and an onsite experience.

Before the model opening, Metro Crossing had already sold 156 homes, won awards for best advertising, best graphic continuity and was named Community of the Year prior to completing models.