Building a special brand for a boutique museum in San Francisco’s Dogpatch

Our first work with Museum of Craft and Design began with videos to document exhibitions on social media. Shortly after we began our engagement the Museum lost its fashionable Union Square location and was forced to look for a new home. During that time maintaining interest and awareness was critical. Gauger + Associates created top of mind awareness by designing posters and a billboard campaign directing visitors to a series of innovative pop up exhibitions in neighborhoods throughout the City.

Since moving to its new home in Dogpatch, Gauger + Associates continues to lead the Museum’s marketing efforts.

Tactics

• Brand Strategy
• Architectural Graphics
• Street Banners
• Collateral Design
• Poster Design
• Website Design
• Event Invitation Design
• Graphics for products sold in the Museum Store
• Advertising to launch the Museum’s location in the Dogpatch neighborhood of San Francisco