Getting Back to Normal
What could be more important than marketing products that help us stay safe and get back to normal? That’s the task we took on for our new client Seguro, a Silicon Valley technology company.
Gauger + Associates created branding, messaging and advertising to launch the Company and its innovative products at warp speed. Seguro currently has two products: a social distance tracking device and a high-tech face shield that filters and purifies the air we breathe.
The contact tracing device is a card on a lanyard which can be worn by people who work or live in close proximity to one another. We named the product smartspace, because it provides sophisticated tracking data to administrators through a dashboard application.
The second product is a revolutionary face shield, a smarter alternative to the masks we’ve all been wearing. Outside air is brought into the shield and then purified through a HEPA filter. It provides a steady stream of fresh, clean air. We named the product airsafe, connecting to one of its primary applications — air travel.
To explain what smartspace and airsafe are and how they work, we produced a series of videos and a TV spot. They were shot using a robotic motion-control rig to showcase their design and simplicity, while explaining the superior technology they employ.
The Seguro website design was our opportunity to bring the naming, branding, design, and video content together. These innovative new products provide smarter, safer ways to get back to normal.
Tactics
Brand Strategy
Product Positioning
Naming
Brand Identity
Graphic Standards
Video
Website Design
Media Planning
Advertising Creative