Marketing and packaging design for truwhip

Not your grandmother’s whipped topping

Print advertisement truwhip naturally irresistible

Perhaps it was a childhood playground experience, or the plot of a favorite movie way back when, but we’ve always rooted for the underdog. Time and again, we’ve represented challenger brands that take on not only the tough consumer market, but also formidable competitors with years in the business and monstrous marketing budgets. Funny enough, just like the movies, these stories nearly always have a happy ending.

So when we heard about an all-natural whipped topping that was willing to go head to head with the likes of Cool Whip, we were all in. truwhip leaves the artificial preservatives, fake flavors and other “unmentionables” behind so that only natural ingredients, smooth, creamy texture and slightly sweet deliciousness top those fresh fruits and festive desserts. The challenge: get consumers to look in the freezer case for a product they didn’t know existed.

Interactive and responsive truwhip website

Advertising creative for truwhip lady holding spoon

Tactics

Brand Positioning + Identity
Package Design
Web Design
Promos like FSIs and On-Pack Partner Promotions
Social Media Strategy
Public Relations

Kid dispensing truwhip on pastry creative advertising

Results

We helped truwhip experience a 53% sales lift, with 99% ACV (all-commodity volume) in the natural channel demonstrating exceptional sell-through. The movie’s not over yet, but we like where the story’s going!